Marx Promotion Intelligence is the leading supplier of competitive consumer promotion information in North America. Marx holds a unique position in the marketing-information industry as the only source for census-level Free Standing Insert (FSI) coupon tracking. Marx counts as clients the majority of top-100 Consumer Packaged Goods manufacturers, their agencies and affiliated businesses.

The Marx mission is to maintain client value through useful information, helpful support and meaningful analysis.

Our Business
Marx provides census-level reporting of Free Standing Insert (FSI) coupon information. FSIs account for approximately 85% of all coupons distributed in the United States. FSI coupons are issued across the country nearly every week, and from market to market each insert and the coupons contained within can vary drastically. This level of complexity makes tracking competitive activity nearly impossible for the individual advertiser.

The Marx Team understands the intricacies of coupon promotion and how to aggregate the details into accurate competitive tracking. Through the industry-leading ProMotion Suite of services, Marx shows clients not only definitive occurrence information, but how those occurrences develop over time into trends that drive the industry. With census-level information published the day of the event, no other company can match Marx time-to-market or level of accuracy.

Marx also provides information that places consumer promotion within context of general marketing. With reports that aggregate competitive advertising and expenditures across both the general and multi-cultural markets, Marx has the capability to provide a significant portion of the marketing picture.