As the leading supplier of FSI coupon information
Marx has developed a clear understanding of the importance
of quality competitive intelligence. Through working with
our clients we have identified and emphasized key knowledge
points that bring insight to analysis. The accurate and
timely nature of Marx information provides a solid basis
for critical decision making.
Our tracking, analysis and reporting services support a
wide variety of marketing needs in two specific areas:
Marketing
Management
Marx provides marketing management personnel with real-time
competitive knowledge that drives understand FSI Trends
from both a brand and industry standpoint.
Key Insights:
What
promotional activities drove spikes in scanner
data
How do
promotion tactics compare for brands within
distinct product categories
What are competitive
promotion strategies both across markets
and isolated in key trading areas
FSI industry
reviews plus category and brand analyses
Complete
view of all media spending across Hispanic
marketplace
Sales and Trade
Management
Marx provides sales and trade management with census level
reporting and creative for every co-equity event by retailer
and manufacturer.
Key Insights:
Which retailers
and manufacturers are participating in FSI
Co-Marketing events?
What are the
levels of Co-Marketing participation by
product category?
Copyright 2006 Marx Promotion Intelligence, a
TNS Media Intelligence Company
Product and brand names are trademarks or registered trademarks of their respective owners
