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Just as the Consumer Promotions industry
continues to grow and become more dynamic, so too does
the need for real-time research, analysis and insights.
Our Insights Library allows busy professionals and opportunity
to check out the latest trends in FSIs, Coupons and other
related industry happenings. The Library allows you access
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FSI
Trends
The leading publication of annual FSI insights and
trends. |
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Promotion
GuidePoints©
Special topic papers that analyze and highlight trends
within the Consumer Promotion industry. |
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- Opens new Internet browser window |
- Requires Adobe Acrobat Reader (Get Free Reader at Adobe.com) |
- Requires account sign-on/registration |
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The Marx Promotion Intelligence FSI Trends books are the
recognized leader in FSI coupon insights and information.
Published annually and supported throughout the year with
snapshot updates, our FSI Trends information acts as the
ultimate guide to understanding the latest FSI and Coupon
activities.
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The Marx Promotion GuidePoints© are your source for
special analysis on selected FSI, Coupon, Consumer Promotions
and other related topics. The GuidePoints are designed to
give you a top line overview of specific happenings in leading-edge
promotion tactics and strategies as well as highlight important
activity within selected product sectors.
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Leveraging FSI Coupons as a Shopper Marketing Vehicle 
(1.7 MB)
"Shopper marketing" centers on stimuli that target consumers when they are actively engaged in the shopping process. Although most marketers recognize in-store media and merchandising as shopper marketing activities, the Free Standing Insert (FSI) coupon may also be considered an effective shopper marketing vehicle. |
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Understanding the Value of Organic and Natural Product Attributes
(1.8 MB)
Organically grown. Naturally made. Direct from the farm. Consumers continue to be bombarded with new products that attempt to establish value by leveraging attributes such as organic and natural. Free Standing Insert (FSI) coupons are a major consumer communication vehicle that serve as a lead indicator of new product activity and emerging product attributes. |
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Applying
Advertising Principles to FSI Coupons
(1.2 MB)
Free-Standing Insert (FSI) coupons continue to be an important advertising vehicle
within an effective marketing mix. As presented in the Marx FSI Distribution Trends Report, the leading FSI
vehicles delivered almost 200MM advertising pages containing over 253MM distinct offers representing over
$300MM in consumer incentives in 2006. |
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Private
Label FSI Marketing: Competitive Threat or Development
Opportunity?
(1.1 MB)
Recent articles have showcased how retailers are
becoming more sophisticated in developing private label brands. In support of
this private label brand strategy, some retailers are using traditional consumer
promotion vehicles like Free Standing Insert (FSI) coupons to build brand equity
and consumer acceptance. As retailers continue to evolve their private label
branding, Consumer Packaged Goods (CPG) manufacturers must recognize and be
aware of the competitive threat, but also look towards how the FSI platform
can be used for collaborative marketing efforts that benefit the entire supply
chain. |
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Hispanic
Insights: The Role of Spanish-Language Consumer Promotion in Hispanic Marketing
(2.8 MB)
As the Hispanic population continues to grow within
the U.S., there is little debate about the opportunity for brands to gain incremental
sales by attracting these new consumers. Many marketers have recognized this
opportunity and now Spanish-language media expenditures are outpacing other media
within the Consumer Packaged Goods (CPG) industry. As Hispanic marketing continues
to heat up, consumer promotion will continue to play an important role in gaining
share in this market opportunity. |
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FSI
Co-Marketing: Continued Growth Seen in 2005 for Manufacturer & Retailers
(1.4
MB)
For more than a decade,
Consumer Packaged Goods (CPG) manufacturers and retailers
have utilized Free-Standing Inserts (FSIs) to engage
in Co-Marketing promotion. Over the past several years,
Co-Marketing promotion has grown substantially as manufacturers
and retailers continue joint efforts to reach their
goal by improving working relationships and communications.
In 2005, the trend continued as FSI Co-Marketing promotion
sustained its double-digit growth, increasing +13.4%
in pages versus 2004. |
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Buy
One Get One Free (BOGO) FSI Promotion: A Growing Trend
(1
MB)
'Buy One Get One Free' (BOGO)
Free Standing Insert (FSI) promotions are a growing trend
with Consumer Packaged Goods (CPG) manufacturers. BOGO
coupons have increased in both volume and face value
for the last several years as manufacturers more aggressively
use BOGO coupons to deliver 'value', drive volume, retain
loyalty, and build share. |
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New
Product FSI Promotion: Industry Trends & Tactics
(94
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New product introductions
can be a high-risk, high-reward venture. To improve the
likelihood of long-term success, marketers often use
a variety of promotional tactics, including Free-Standing
Inserts (FSIs). Their reach and advertising capabilities
are just some of the reasons FSIs continue to play an
important role in Consumer Packaged Goods (CPG) new product
introductions. |
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Co-Marketing
Promotions: A Win-Win for Retailers and Manufacturers
(1
MB)
Free Standing Inserts (FSI)
coupon distribution has grown for the last five years,
included in that growth is non-traditional types of coupons.
One type of non-traditional coupon that has gained traction
is Co-Marketing. Co-Marketing promotion allow retailers
and manufacturers to better leverage the reach of FSIs
while delivering a clear, branded message of savings
and value to the consumer. As competition increases and
uncluttered promotion channels decrease, Co-Marketing
is proving to be a popular and dependable promotion tool.
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