Competitive Action Report
Competitive Action Report (CAR) reviews current marketing activity by client-defined category and competitors. Updated monthly, CAR offers a complete audit of competitive activity useful in ongoing monitoring situations or pre-market planning.

Information Tracked
Hispanic Insights reports all CPG activity. This breadth of coverage makes it possible to monitor the strategy, mix, message and tactics of industry leaders as well as direct competitors. Sources tracked include:

Competitive Insights
Competitive Insights delivers media spending information ideal for determining a true “share of voice” for competitive brands. 12-month views by product category include top spending brands and media activity.