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Marx Hispanic Insights provides advertisers and agencies with critical competitive multi-cultural
marketing intelligence. Hispanic Insights gives a broad overview of Hispanic-targeted competitive
marketing activity. Available online, the service allows you to easily view competitive activity and
creatives. Subscribers receive exclusive access to our annual review of marketing trends in your categories
and the industry at-large.
Marx information supports effective management of multicultural marketing business decisions.
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Reporting by brand,
category, manufacturer or media |
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Saved reports for
quick updating |
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Full creatives across
all media |
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Annual Competitive
Reviews |
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Hispanic Insights reports all CPG activity. This
breadth of coverage makes it possible to monitor
the strategy, mix, message and tactics of industry
leaders as well as direct competitors. Sources tracked
include:
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Valassis and Smart
Source FSI: 100% coverage |
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Spanish-language
network television |
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Top 20 Hispanic-targeted
magazine titles |
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Top 20 Spanish-language
newspaper feature ads |
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Top 20 Spanish-language
newspaper pre-prints |
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The Marx Hispanic Insights is fully web-based and allows
unlimited user access, 24 hours a day, through our Client
Website.
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Hispanic Insights Standard Application
User directed query of the Marx Hispanic database
allowing for activity search by media, date, brand,
manufacturer and product classification. |
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Hispanic Insights
Competitive Reviews
Semi-annual business reviews including presentation-ready
reporting of Consumer Packaged Goods industry,
custom category and key competitor expenditures
and activity. |
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 Learn
more about this deliverable |
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