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Franchise restaurant promotion delivered via Free Standing Inserts (FSI) increased 14.4% in 2004. Tracking competitive FSI activity is a critical element of strategic and tactical planning. Marx Restaurant ProMotion Insights provides restaurant advertisers with a clear understanding of competitive FSI coupon activity. Marx information supports effective management of restaurant promotion business decisions.

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Information Tracked
Deliverable
Features & Benefits

Restaurant ProMotion Insights reports key metrics and creatives for every competitive event. Only Marx offers this level of accuracy and reliability.

Chain and item
Market and newspaper
Offer and creative detail
Message themes
Estimated expenditures
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Information Tracked

Valassis and Smart Source FSI: 100% coverage
ADVO ShopWise: 75 markets of direct mail coverage
Solo Inserts: 41 markets of solo insert coverage
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Deliverable
Restaurant ProMotion Insights is fully web-based and offers unlimited user access.
Weekly reporting is made available Monday, 7 a.m. CST.
New Item Alert: immediate alert to any new competitive menu items and where it was introduced.
ProMotion Flash: weekly competitive activity update.
ProMotion Report: monthly reporting of your competitive set, aggregate year-to-date.
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